Great Lynx Designs

Squarespace Web Design Projects – Internship with Brent & Jo Studio

During my internship with Brent & Jo Studio 2–3 years ago, I had the opportunity to hone my skills as a web designer, working on a variety of projects for small businesses and creative professionals. Collaborating with a talented team, I focused on designing and building custom Squarespace websites that balanced aesthetic appeal, functionality, and user experience.

My responsibilities included:

  • Customizing Squarespace templates to align with each client’s brand identity.
  • Ensuring designs were mobile-friendly and optimized for performance.
  • Implementing Search Engine Optimization (SEO) strategies to help clients improve visibility.

This experience allowed me to develop a strong understanding of modern web design principles and the importance of delivering user-centric solutions. Below, you’ll find screenshots showcasing some of the websites I contributed to during my time at Brent & Jo Studio.

Squarespace Website for Pipeline Research

Mindy Predovic – Qualitative Research Strategist Website

Overview:
This project involved creating a professional and visually engaging Squarespace website for Mindy Predovic, a Qualitative Research Strategist based in Chicago, IL. The goal was to establish an online presence that reflects her extensive expertise, credibility with B2B audiences, and approachable nature when working with consumers.

Home Page Design Highlights:

  • Introduction Section:
    • A concise presentation of Mindy’s business, showcasing how her services help uncover insights and drive brand success across industries.
  • Key Offerings:
    • Clearly outlined her qualitative research services, including focus groups, interviews, UX testing, and innovative solutions like AI and mobile ethnography.
  • Logos Section:
    • Displayed logos of reputable businesses Mindy has collaborated with, building trust and authority.
  • Personal Touch:
    • Included a short bio alongside a professional portrait of Mindy, enhancing relatability and connection.
  • Call to Action:
    • Featured a clear prompt encouraging visitors to learn more or request a proposal, driving engagement.

This website successfully combined professionalism and accessibility, showcasing Mindy’s achievements while making her services approachable and easy to explore.

About Page Design

Overview:
The About Page was crafted to succinctly communicate Mindy Predovic’s expertise and extensive career in qualitative research. This page combines clear and professional content with an approachable design to ensure visitors quickly understand her qualifications and the value she brings to her clients.

Key Features:

  • Title:
    • A bold heading introduces Mindy as a “Highly Regarded Qualitative Research Strategist,” immediately setting the tone for her credibility.
  • Content Sections:
    • Brief Introduction:
      • A four-sentence blurb summarizing her background and expertise in a concise, impactful manner.
    • Professional Background:
      • A detailed section highlighting her work with B2B audiences and her 20+ year career in qualitative research.
  • Logos & Client Recognition:
    • A visually appealing graphic showcases the logos and names of businesses she has worked with, reinforcing her authority and industry presence.
  • Call to Action:
    • The page concludes with a clear call to action, inviting visitors to get in touch with Mindy via a prominent button, encouraging engagement and inquiries.

This page’s layout and content balance simplicity with professionalism, making it easy for visitors to grasp Mindy’s qualifications and take the next step in reaching out to her.

Contact Page Design

Overview:
The Contact Page was designed to provide a seamless and professional way for visitors to reach out to Mindy Predovic. The page prioritizes clarity and usability, ensuring potential clients can easily communicate their needs and begin the conversation.

Key Features:

  • Engaging Invitation:
    • The page opens with a friendly yet professional message inviting visitors to get in touch, reinforcing accessibility and approachability.
  • Contact Form:
    • A clean and straightforward form allows visitors to share essential details, including:
      • Name
      • Email
      • Phone Number
      • Message Field: Space for users to provide a brief description of what they’d like to discuss.
    • Required fields ensure complete and useful submissions.
  • User Experience Considerations:
    • The form is simple and intuitive, reducing friction for visitors.
    • Clear labels and placeholders guide users through each field.

This Contact Page is designed to foster engagement and streamline the initial outreach process, reflecting the professionalism and accessibility of Mindy’s brand.

Services Page – “Custom Methodologies Designed for Each Project”

Overview:
This section of the Services Page highlights Mindy Predovic’s tailored approach to qualitative research, showcasing the breadth of methodologies she offers. The content is structured to emphasize her expertise in crafting research solutions specific to each client’s unique project objectives.

Key Features:

  • Title:
    • A prominent heading, “Custom Methodologies Designed for Each Project”, introduces Mindy’s adaptable and personalized approach to research.
  • Service Offerings:
    • A visually clear and organized layout presents the various services she provides, including:
      • Mobile Ethnography: Cutting-edge techniques to gather real-time consumer insights.
      • Ethnographic Research: In-depth exploration of behaviors and cultural contexts.
      • User Experience Research: Enhancing product usability and customer satisfaction.
    • Each service is accompanied by concise descriptions that highlight its value and application.
  • Design Intent:
    • The page communicates Mindy’s versatility and innovative approach to qualitative research while maintaining a professional and user-friendly design.

This page effectively positions Mindy as a leader in her field, showcasing her ability to adapt and innovate to meet diverse client needs.

Squarespace Website for BentHill Dog Co.

BentHill Dog Co. – Home Page Design

Overview:
The Home Page for BentHill Dog Co. sets the tone for a warm, professional, and inviting online presence. Designed to attract dog owners looking for daycare and related services, this page balances clear, concise content with engaging visuals that convey the company’s care and expertise.

Key Features:

  • Introduction Section:
    • A brief and compelling description of the services offered, paired with a high-energy image of a dog running toward the camera to immediately capture the viewer’s attention.
  • Services Overview:
    • A visually organized selection of services, each with a clickable link directing visitors to dedicated pages for more information.
  • Call to Action:
    • A prominently placed prompt encourages users to take the next step, such as contacting BentHill Dog Co. or booking a service.
  • Facilities Showcase:
    • High-quality images of the location and facilities provide transparency and highlight the comfortable, safe environment for dogs housed in the daycare.

Design Intent:
This Home Page creates a welcoming first impression, emphasizing trust, professionalism, and care while making it easy for users to navigate the site and learn more about the services offered.