THOUGHTFUL TECHNOLOGY
FOR SMALL BUSINESSES & SCHOLARS
I design and build websites, applications, and digital infrastructure that are reliable, understandable, and built to last—so you can avoid costly services and stay in control of your tools.
Past Clients & Collaborations
Meet Your Designer-Developer Ally

Why Work With Me
I bring a thoughtful, full-spectrum approach to every project — blending development, design, and lived experience. Learn more about how I work and who I am:
I’m Joel Southall — a web designer, developer, and problem-solver with a passion for bringing real ideas to life online. I help small businesses, artists, and nonprofit groups who need more than just code. They need clear communication, thoughtful design, and user-friendly tools they can trust.
I also organize and speak at Eugene’s .NET Meetup (EugDotNet), where I lead discussions and workshops on modern development topics like Blazor and full-stack app building. This keeps me sharp, plugged into the local tech scene, and always learning.
Whether it’s a full website, a small app, or a redesign, I combine full-stack development, UX strategy, and graphic design to help you bridge the gap between vision and execution.
I’m a hybrid artisan with a background in philosophy, journalism, game design, and visual arts. Before becoming a developer, I worked as a writer, designer, and academic — and I still bring that interdisciplinary lens to every project I take on.
As a First Nations Ojibwe technologist and creative, I care deeply about building tools and experiences that empower communities and respect context. I design with purpose — not just polish.
I believe that technology should serve people — not the other way around. Good software clarifies, empowers, and connects. It should reflect the values and voices of those who use it — not just those who build it.
I aim to build with care: from culturally respectful visual language to accessible interfaces. I believe in careful thinking, inclusive planning, and creating tools that communities can own and trust.

Services overview
what i offer
Web & App Engineering
Websites, tools, and practical software.
Branding & Communication Design
Logos, layouts, and clear messaging.
CMS, E-Commerce & Content Ops
Editable sites that don’t break.
Systems & Tech Consulting
Audits, strategy, and cost-saving fixes.

